It's nice that you're here.

I'm Eden, an experience designer and creative innovator.
I believe good design has the power to transform lives in the smallest of ways.
My work in the B2B space has reached thousands of businesses in Singapore and across Asia, and in turn, impacted many more individuals and uplifted communities.
Based in sunny Singapore, but designing for all 🇸🇬 ☀️  
enterprise singapore website
Inspiring businesses to keep growing
Businesses can now find and tap on support schemes to address their diverse needs through the Enterprise Singapore website
Thomson Medical Website
Healthcare for your life moments
Guiding couples through each stage of parenthood with Thomson's revamped website
UOB SME digital ecosystem
Better banking for businesses on-the-go
Building a digital ecosystem to better serve UOB's SME customers, offering customised business insights to help them run their business better
Thomson Medical illustrations
Bringing warmth to digital healthcare
Pregnancy and parenthood can be intimidating, but this custom set of illustrations help to soften Thomson Medical's offerings
IMDA Design Thinking Workshops
Design Thinking to spark innovation
Enabling organisations to reframe challenges and brainstorm innovative solutions through guided Design Thinking workshops
UOB Infinity Design team Management
Rebuilding a design-centric team for delivery
Growing and managing a new design team to help UOB deliver corporate banking services to its business customers across the ASEAN region

some Brands I've partnered with

Client logos include HSBC, UOB, DBS, AIA, Singlife, Enterprise Singapore, IMDA, SATS, Thomson Medical, 365 Cancer Prevention Society

"

It has been a pleasure to work with you in Genesis, a complex and critical programme for DBS employees with lots of challenges along the way.

You have proactively helped us during this tough period through your very impressive and thoughtful design skillset, high level of commitment, proactiveness, amazing attention to details and ability to grasp new concepts, especially the financial screens flow where some of the concepts are truly complex and unique to DBS. Just want to say a BIG thank you for being such a great working partner, you are definitely a talented designer with great potential!

— Yvonne Yong
DBS Transformation Group, VP

Chat over a coffee?

I love collaborating with people who want to make the world a better place.
Reach me at eden@studioheyosh.com
Say hello!
eden@studioheyosh.com Linkedin

☀️🌿 © 2025